I learned this morning from the Dallas Business Journal that Facebook has launched a rival site to Linkedin which is called BeKnown.com. Seriously? Is there any chance that we could shrink our online persona instead of increasing it? How many places do I truly need to be found? How many places do we want
Who, What, Why . . .
Who does it apply to: Every employer, regardless of whether employees access the internet at work.
What is it: Blogging, use of sites like Facebook, Flickr, MySpace, Twitter, Digg, LinkedIn, and the like. Virtually every person in the workforce has some access to a computer and likely uses one…